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Handmade in the UK

We use 100% natural cotton and is Certified OKEO-TEX Standard.

This means we can offer the softest, baby friendly products without compromising on quality or style.

Our Commitment

Keepsake boxes

Our gift boxes are the perfect way to make your gift super special for the recipient of your present. The boxes are made to last, recyclable and beautifully packed and you have the option to add a personalised note, giving them that extra loving touch!

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Personalise your Gift Box

Our Welcome Baby gift boxes are beautifully packed, you can choose from a wide selection of coloured muslins or swaddles to ensure newborns and mothers have all they need. You can choose 2 - 5 items to add to your Welcome Baby gift box.

Now you can add even more personalisation to your gift box with our embroidery service. Add initials or your babies name to any of our products.

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Sustainable Packaging

Our Sustainable Packaging is 100% eco-friendly and the perfect packaging option when buying yourself one of our beautiful products. The paper bag is so eco-friendly, you are able to put it in your food bin, ready to feed the worms!

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Shop ily baby collection

View all
Bibs View 6 products
Swaddles
Swaddles View 8 products
Muslins View 8 products
Blankets View 5 products
Welcome Baby Gift Box View
Coloured Muslins View 9 products
Comfies View 8 products

The London Chatter

"THE softest, 100% natural cotton, trimmed muslins are almost too pretty for purpose! I just love this brand, a family project starting as the result of the pandemic"

Tori Boughey

"I truly can't tell you how much I love the ILY Baby products. Their personalised embroidered muslins are the softest ones I've come across and make the greatest gifts for Mamas."

Fran Snowball

"I just wanted to say that I think your swaddles and muslins are divine. They are so soft, the colours and bright trim stand out from other muslins on the market and the keepsake box is a lovely touch for new parents!"

Matilda Goad

"Napkin worthy baby muslins!"