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Quality
The quality of our products is very important to us, all our fabrics are 100% natural cotton, and Certified OKEO-TEX Standard. This means that we can offer the softest baby friendly products without compromising on quality or style.
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Style
We believe that style doesn't have to be compromised, we have designed our products with the chic, fashionable everyday parent in mind
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Simplicity
When we started ily baby we were really conscious to not overthink or over design. Parents want the best product for their child and we spent a lot of time making sure we have the highest quality materials to ensure we meet those expectations.